Case Study

Dataminr Sales Kickoff Meeting

IN-PERSON EVENT PLANNING, PRODUCTION, CREATIVE DIRECTION, LOGISTICS

Partnership pays off. When AI-tech innovators Dataminr teamed up with metroConnections to produce their two-day virtual Sales Kickoff Meeting for the second time, both companies were able to lock-in and elevate a critical sales conference with focused, effective branding and production value.

CHALLENGE


Dataminr’s team challenged themselves and metroConnections to build upon the success of their 2021 virtual Sales Kickoff Meeting and deliver a conference that would inspire confidence for the new year in the 500 employees that attended the conference remotely.

SOLUTIONS


With a mission to go above and beyond for this repeat client, metroConnections team thoroughly executed the complex logistics of a multi-day virtual sales meeting, synthesizing a mix of live and pre-recorded content from several different presenters broadcasting remotely all over the globe.

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HIGHLIGHTS


metroConnections worked with Dataminr to fill the virtual conference portal with thoughtful branded touches centered around a slick and dynamic motorsports theme. Employees were greeted with a polished, eye-catching opening video that set up the virtual experience with a cinematic flair. Subtle nods to the motorsports theme were incorporated from start to finish.

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RESULTS


Dataminr’s team praised metroConnections effusively for their expertise and steady competency, expressing gratitude for a partner that “truly values and cares about their clients.” The Sales Kickoff Meeting scored highly on a follow-up poll, with Dataminr employees heartily agreeing that the meeting would make them more successful in their roles in the future.