Case Study

Eaton Corporation – Annual Distributors Meeting 

In-person event planning, production, creative direction, logistics

The annual distributors meeting presents a unique opportunity to bring employees together to showcase new internal capabilities while networking with external vendors and suppliers.


Eaton Corporation sought to bring together 1200 attendees over the course of 3 days with several objectives in mind. It was important to balance large general sessions and breakout sessions alongside an internal capabilities expo and an external vendor trade show.


metroConnections provided complete event management services from planning and marketing of the event to on site production for general sessions, management of keynote speakers, and sourcing of production vendors.

Attendees attending an Exhibit Hall for industry event


Beyond executing all event logistics, metroConnections was proud to provide a full suite of design services for the conference. Our internal creative team designed a customized stage set as well as an interactive presentation for general sessions - complete with voiceover creation, closing video components, and on site editing.

Company display their products inside of an exhibit hall


The Annual Distributors Meeting was a huge success with a unique mix of events to keep attendees engaged. The Eaton team was appreciative of our streamlined approach to managing internal teams and external vendors in a seamless presentation of opportunities for the larger Eaton network.