Case Study

Entrust Datacard
In-Person Event Planning, Logistics, Event Management
The Vision Conference celebrated Entrust Datacard’s 50th anniversary, bringing together a diverse set of industry professionals to learn and connect while celebrating an important milestone for the company.

CHALLENGE

With over 900 attendees from 65 countries, this 5-day conference brought together the best of metroConnections’ experts to plan and execute a complex but highly creative series of events at several on-site and off-site locations.

SOLUTIONS

metroConnections offered complete event management including: budget + timeline development, pre-event marketing websites and registration, food + beverage coordination, travel logistics, stage production, and technical show flow management. Our creative team developed all sponsorship and conference branding complete with printed and digital graphics and custom-built installations.

Large white and purple branded registration desk with stands holding lanyards for attendees. Custom signs explaining the event and presenting the theme of the event which is Vision 2019.

HIGHLIGHTS

Attendees had no shortage of excitement with several on-site events at Mystic Lake Casino including a welcome reception food truck festival and Totally Awesome 80s Party with interactive entertainment, decor, lounge design, and more. Off-site events included a Lake Minnetonka dinner cruise, private dinner excursions, a Twins game, golfing, and shopping at MOA.
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RESULTS

This conference marked a year to remember with much to celebrate over the past 50 years of Entrust Datacard. The leadership team was thrilled to bring a large, diverse audience together for a global sales kickoff. The Vision Conference included employees, customers, partners, and sponsors for one of their most successful conferences yet.