Virtual Event Planning, Creative Direction, Event Management
After being forced to cancel their 2020 Beauty Bash due to COVID-19, QVC & HSN hired metroConnections to develop a virtual event that excited and engaged customers, and aligned with the exacting brand standards of QVC, HSN, and more than 38 participating beauty industry brands.
metroConnections designed and hosted a virtual event environment featuring a wide variety of activities for attendees, including presentations from more than 30 beauty experts and celebrities, live video chat Q&As with QVC and HSN television personalities, a scavenger hunt with prizes, a customized beauty shop ecommerce platform, and more.
Beauty Bash's Beauty Exhibits featured four different virtual event halls showcasing custom-branded trade show booths from 38 industry-leading beauty brands. Each of these booths offered attendees a variety of clickable touch-points offering new product information, educational videos, and an opportunity to instantly message with brand representatives.
QVC & HSN sold or gave away 10,000 tickets to Beauty Bash, allowing their event to reach a new audience of attendees that may not have been able to travel to an in-person event. metroConnections tracked more than 1.8 million engagements by those attendees during the event, an average that's four times higher than other comparable virtual events.