The latest news and insights from the metroConnections community.

In-House Creative: From Concept to Fabrication

February 3, 2023 // Educational Series

The most dazzling and successful business events are not unlike your favorite movies or TV shows – they are the result of the dedication and brilliance of a small army of professionals, coordinating their efforts to make something special. 

metroConnections delivers on-brand, state-of-the-art performances for all of our clients; from enterprise-level companies producing their next blockbuster, to agile and independent startups showcasing their cutting-edge ideas. To achieve these incredible results, we’ve assembled a creative services team with a diverse set of skills and perspectives – ready to turn our clients’ vision into reality. 

Led by Senior Director of Creative Services, Phil Karatz, the metro360 creative team is made up of roughly 15 full-time staff, and counting. Karatz says that his team draws their creative inspiration from a commitment to honoring and understanding the client’s brand and vision, and that they operate with a bottom-up “best idea wins” approach to innovation.

“We have a very talented group of creative-thinking people with diverse styles and backgrounds,  who know how to take a client’s vision and bring it into a branded conceptual idea,” says Karatz.

“It really helps us get outside of the box, which is a challenge that we constantly have from our clients and metroConnections leadership.”

An Introduction to the metro360 Creative Team

Content Creators and Editors: Bringing a bit of movie magic to metroConnections, these folks are responsible for work including video shoots, animation, and visual event collateral, plus scenic designs for LED walls and other digital set design elements.

Web Builders and Developers: Our web specialists have been especially busy over the last few years helping metroConnections’ clients transition their events to digital spaces. They work closely in tandem with our 3D Modelers to create our immersive virtual event portals as well as in-person online registration websites.

3D Modelers: These savvy software specialists create designs and renders, scaled models, and 3D content, as well as immersive virtual event spaces for hybrid or fully virtual events.

Graphic Designers: Our designers create custom-branded and themed supporting collateral for our clients’ events which include program agenda, on-site signage and more. Their work plays a key role in ensuring that a client’s brand remains consistent throughout an entire event.

Fabricators: metroConnections houses a full-service fabrication shop, where our engineering wizards transform our 3D Modelers’ renderings into real world objects, including large scenic design pieces, stage sets and artworks.

Project Coordinators: The backbone of creative services, these folks manage the thousands of assets that flow through every project in order to turn an idea into an event. They’re our client’s first point of contact and handle version control, proofing, and other critical elements of quality assurance and communication.

Sign Up For Our Newsletter