Case Study

ESPN X-Games

In-Person Event Planning, Transportation, Event Management

When Minneapolis’ newly-minted US Bank Stadium became ground zero for the biggest stars in action sports, metroConnections partnered with ESPN to deliver a premium on-site VIP experience for the leading sports media network’s top management and guests.


metroConnections was tasked with selecting an exciting and strategically located venue to serve as a premium lounge and meeting space for ESPN’s executives, celebrity guests, and strategic partners–and a suitable means of transportation for those VIPs to arrive in style.


After researching, negotiating and contracting US Bank’s conveniently located Club Purple, metroConnections got to work transforming the football-focused space into a luxury VIP suite that conformed to every facet of ESPN and X Games’ exact brand guidelines.

A sitting area for attendees who want to relax


With existing venue architecture as well as custom decor concepted and designed in-house, metroConnections pulled off a stunning aesthetic 180º in Club Purple, highlighting the X Games brand with flashy touches like SEG lightboxes and a fully customized entryway. Additionally, they provided private transportation to ensure that every guest’s experience was worthy of their elevated status.

This is the door to get into the event


ESPN’s VIPs thoroughly enjoyed viewing the X Games’ death-defying spectacle in comfort and style from their own private oasis, located at the heart of the action within US Bank Stadium.