The Farm Progress Show is America’s largest outdoor agricultural trade show, drawing in hundreds of thousands of visitors and exhibitors every year. metroConnections helped FMC Corporation make their triumphant return to the event after a few years of absence.
Industry-leading agricultural sciences company FMC Corporation had just completed a top-to-bottom rebrand and wanted to make a big splash when they returned to the Farm Progress Show. metroConnections had to make sure FMC’s new branding was fully integrated throughout an immersive exhibition space while working against the unique challenges presented by an outdoor event.
metroConnections coordinated a myriad of factors to help make FMC’s exhibition a memorable one, from budget, logistics, layout, and staffing management to developing and displaying a large volume of branded signage and decor. They even created a branded outdoor lounge space at the tent’s exterior!