Case Study

FMC Farm Progress Show

In-Person Event Planning, Logistics, Production, Event Management

The Farm Progress Show is America’s largest outdoor agricultural trade show, drawing in hundreds of thousands of visitors and exhibitors every year. metroConnections helped FMC Corporation make their triumphant return to the event after a few years of absence.

CHALLENGE


Industry-leading agricultural sciences company FMC Corporation had just completed a top-to-bottom rebrand and wanted to make a big splash when they returned to the Farm Progress Show. metroConnections had to make sure FMC’s new branding was fully integrated throughout an immersive exhibition space while working against the unique challenges presented by an outdoor event.

SOLUTIONS


metroConnections coordinated with a myriad of factors to help make FMC’s exhibition a memorable one, from budget, logistics, layout, and staffing management to developing and displaying a large volume of branded signage and decor. They even created a branded outdoor lounge space at the tent’s exterior!

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HIGHLIGHTS


To elevate their exhibit above the competition, metroConnections built and fully programmed a branded main stage within FMC’s tent, offering the client a chance to grab attention and connect with visitors. They also created custom-designed, interactive kiosks to showcase FMC’s new look and products.

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RESULTS


FMC Corporation’s return to the Farm Progress Show was a resounding success. Visitors immediately connected with the company’s branding refresh, and FMC was able to reassert themselves as a household name in the agribusiness industry.