In-Person Event Planning, Creative Direction, Stage Production, Event Management
Minnesota-based and globally-recognized retail leader, Target, relied on metroConnections to deliver a stunning, fully-branded setting for their Fall National Meeting’s All-Region Reception.
metroConnections literally rolled out the red carpet and bathed the convention hall’s domed ceiling in a rosy glow flecked with Target bullseyes, extending a clean, retro-futuristic aesthetic across a forest of custom-designed decorations that made the cavernous indoor space resemble an otherworldly outdoor pavilion.
Target’s top employees were treated to an exciting mix of “outdoor” activities including mini golf, a food truck dining area and s’mores-making station, shuffleboard courts, and even a drive-in movie theater displaying classic Target commercials from the last half-century.
Target’s All-Region Reception exceeded the brand’s lofty expectations, leaving the corporation’s 2,500 employees in-attendance with joyful memories and a renewed sense of connection with their company’s identity.