Case Study

Patterson Companies Sales Summit

In-Person Event Planning, Creative Direction, Stage Production, Transportation, Incentive Trip Management

Top level performance deserves top level rewards! metroConnections helped Patterson Companies provide a lavish California vacation in celebration of their elite sales employees and company leaders.


Patterson Companies reached out to metroConnections to create a pair of premium, white glove incentive trips for 300 employees of Patterson Dental and Patterson Veterinary and Animal Health without breaking the proverbial bank.


Working strategically, metroConnections employed creative touches to make each business unit’s trip feel individualized, while sharing venues, infrastructure, and activities to reduce costs. They carefully managed every aspect of the sales summit, from registration and travel to budget and event management, and even venue and activity selection.



With the sumptuous Monarch Beach Resort serving as the summit’s home base, metroConnections provided a wealth of delightful on-and-off property activities for Patterson Companies employees including a dolphin and whale safari, spa services, golf outings, and more, all capped off with an outdoor awards dinner and raucous afterparty.



Patterson Companies treated their best and brightest to an unforgettable vacation, boosting companywide morale and stoking the fires of friendly competition to see who could earn a spot on next year’s trip.